The influence of color on a person known since ancient times. History shows that color therapy It was actively used during the reign of the beautiful Queen Nefertiti. In Eastern countries, the method was often used to combat somatic diseases and mental disorders, and today even official medicine confirms the healing power of some flowers and their positive effect on the psyche. Correctness plays an important role in everyday life.
Experts in the field of color therapy are confident that with its help people can regulate hormonal levels, fight and overcome diseases, including cancer. They were able to prove that different shades cause certain biochemical reactions in tissues, and this property makes it possible to use them for the benefit of health. Let's consider the effect of different colors on humans.
Blue and cyan
It is believed that blue color helps to relax the body, clears the mind of unnecessary emotions, helps with insomnia and lowers blood pressure. It is recommended for women during menopause and for menstrual irregularities.
A room dominated by rich blue tones minimizes conflicts between people. And if you find it difficult to concentrate, then you simply can’t think of a better option.
However, overuse of dark, moody tones can lead to anxiety and bouts of depression.
Blue has a similar relaxing effect - it relieves tension, improves immunity, and alleviates sunburn. It has a hypnotic effect, reduces appetite, prevents the development of glaucoma, cataracts and senile dementia.
White
This is the color of successful, self-confident people who want and know how to please others. Carries a positive charge, gives strength, energy and good luck. It lifts your mood, creates a feeling of freshness, helps cleanse yourself of toxins and stimulates the activity of the central nervous system.
Too much white can cause irritation and unpleasant associations with the hospital.
Yellow tones improve vision and stimulate appetite, but can sometimes cause excessive tearfulness in young children, since they negatively affect the ability to restrain their emotions.
Green
Peace, harmony, great mood and emotions similar to those we get while being in nature. These are the pleasant associations many people have in connection with this color. It has a weak antimicrobial effect, stabilizes the heart rate, normalizes blood pressure, treats headaches and visual impairment.
Long contemplation of warm shades of green relaxes and has a beneficial effect on the psyche.
Green symbolizes wealth and prosperity and promises financial well-being. However, this is not the best option for decorating a bedroom, since it activates mental activity and puts you in a working mood.
Red and orange
Radiating warmth and causing excitement, red improves metabolism, libido, and hemoglobin levels in the blood. Used to treat chickenpox, measles and scarlet fever, as well as purulent skin diseases. Not recommended for easily excitable people who get irritated by little things. Red gives you self-confidence and allows you to find the right solution in difficult situations.
All shades of orange, in turn, have a similar effect - they are sources of vitality that have a healing effect on the genitourinary, endocrine and digestive systems.
Orange frees you from internal conflicts, helps get rid of complexes and emancipation.
This is a safe universal color that has virtually no contraindications.
Black
Considered heavy and depressing, it can contribute to fear and feelings of loneliness. At the same time it takes strength and gives it away. Black is associated with sadness and mourning.
However, not everything is so bad, because it sets a person up to reduce the likelihood of making mistakes, deep thinking and comprehension of areas inaccessible to others, which is why business individuals prefer it.
Black suppresses appetite and masks figure flaws, which is why overweight women prefer it.
Brown
The color of the earth, symbolizing stability and reliability. If you show up to an interview with an employer wearing a brown suit, it will be easier for you to connect with him.
Brown, used in the interior, gives a feeling of comfort, protection, and creates a friendly atmosphere in the house.
Some overly gloomy tones can cause boredom and even depression.
Violet
It has a calming effect, so it is successfully used in the treatment of nervous diseases. Helps cope with fears and attacks of melancholy.
The color violet sharpens intuition and has a beneficial effect on a person’s spiritual development and creative abilities.
Pink
Associated with romance, femininity, sensuality and tenderness. It pleases the eyes, relieves headaches, relieves depression, and has a positive effect on the level of calcium in the blood. Gives a feeling of peace and serenity, reduces aggressiveness in unbalanced conflict people.
Perhaps it can be called the ideal shade for a marital bedroom.
This is how, by manipulating the possibilities of the color scheme, you can regulate your emotional state, correct your health and attract the energy you need at this stage into your life.
Human health is influenced not only by color, but also.
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The influence of color on humans has been proven for a long time. Color can regulate our mood, emotional background and even appetite. In modern medicine, such a concept as a color therapy method has even appeared. It consists of exposing a person to colored light in order to cure him of various diseases.
Looking at what colors a person prefers in clothes, in what colors he decorates the interior of his home, we can tell a lot about his character and personal qualities. And vice versa - if a person knows how colors affect his condition, he can “pull” himself out of depression and put himself in a positive mood.
How does the color red affect a person?
Red is one of the most aggressive and “hot” colors. It has a stimulating effect on the human psyche, its symbolism is rich and contradictory. This is what the color red symbolizes: blood, fire, aggression, enmity, and at the same time wealth, vital energy, power, self-realization. It is also a symbol of revolutionary action and the struggle for independence.
It is no coincidence that the Caesars in the Roman Empire dressed in purple robes, Spartan warriors put on a red uniform before battle, and in ancient Egypt the color red symbolized the spirit of evil.
In the modern world, red is preferred by strong-willed, energetic, active, impulsive, and self-confident people. As a rule, they are optimistic, know how to achieve their goals, but are also a little stubborn. Among the negative traits of people who prefer red are harshness, intolerance to criticism, rejection of any advice, and excessive maximalism.
Women who prefer this color love to be the center of attention of the opposite sex, they are confident in their beauty and do not tolerate competition. Men build their careers easily and make good leaders. 
The influence of red color on a person in the interior is as follows: it excites the nervous system, stimulates appetite, but at the same time it can cause headaches and fatigue. It is not recommended to decorate your bedroom in red, burgundy, or purple colors: it will be difficult to relax and fall asleep peacefully. Also, red is not very suitable for a child's room.
You can decorate your living room with red elements: the room will look very impressive. You can also decorate the kitchen in bright colors, and then red trim or furniture will lift your spirits and increase your appetite.
How do blue and cyan colors affect a person?
Blue color creates a calm, confident mood. It is associated with the color of the sea and sky, represents peace and harmony, and stabilizes the mental state.
Blue is preferred by calm, balanced people, phlegmatic people by temperament. They are self-confident, purposeful, but not as impulsive as red lovers. They are characterized by perfectionism, the desire to bring everything to the ideal. Among blue lovers there are many businessmen and people with an analytical mind. They are insightful, know how to establish contact with others and come to a compromise. 
Blue has a calming effect on a person’s mood, while at the same time helping to concentrate on the goal. Office spaces and meeting rooms are often decorated in light blue tones. Dark blue color is good for decorating a bedroom because the effect of blue color on a tired person can be soporific.
Blue color symbolizes purity, coolness, serenity, clarity. People who choose it are distinguished by good intuition and the ability to make quick decisions. They are often overly irritable and need reassurance. Blue helps reduce levels of aggression and anxiety and has a relaxing effect on the central nervous system.
Bachelors and single people, as well as representatives of creative professions, often decorate their apartments in blue.
How does the color yellow affect a person?
Yellow color is light and bright, associated with summer, sun, and relaxing on the beach. It is impossible to unequivocally answer the question of whether it belongs to warm or cold shades. Rich yellow: mustard, golden, pear are considered warm tones, and lemon yellow or yellow-green are considered cold. 
The influence of yellow color on a person is positive. Psychology believes that this color symbolizes human intellectual activity. It stimulates those areas of the cerebral cortex that are responsible for memory development. Various studies have shown that shades of yellow increase mental productivity, help you concentrate and remember large amounts of information.
People who prefer yellow have an easy-going character, a great charge of vital energy and a good sense of humor. They are positive, know how to find their own advantages in everything, and rarely get offended. They have developed logical thinking and a desire for self-education.
Since the color yellow has a positive effect on a person’s emotional state, decorating your interior in this color scheme is a great idea. Yellow invigorates and gives energy, so it is suitable for decorating those rooms that receive little sunlight. It also awakens the appetite, and a kitchen decorated in yellow-orange tones will look bright and elegant.
How does the color green affect a person?
Green color is a symbol of life, nature, harmony. People subconsciously perceive it as a symbol of safety - it is no coincidence that the traffic light signal is green. It is also used in the treatment of claustrophobia - fear of closed spaces. 
The influence of color on human health is as follows: according to fans of color therapy, green has an anti-inflammatory effect, strengthens muscles and bone tissue, relieves eye strain and heals the bronchi.
What kind of people choose green in their clothes? Sociable and friendly, not prone to conflicts and squabbles with others. Often they turn out to be too soft and cannot defend their point of view on any issue. Fans of green easily adapt to new conditions and know how to compromise. Their weak points are the habit of worrying about their failures for a long time, lack of self-confidence, and nervousness.
Green color has a positive effect on a person: it tones, gives strength and energy, and stimulates mental activity. You can decorate a work office or study area in a room in light green tones. It is not recommended to decorate the bedroom with green: it is unlikely that you will be able to fully relax.
What do black, white and gray colors tell you?
Black is traditionally considered a symbol of grief and sorrow; the influence of color on the human psyche is heavy and depressing. It is rare to see a person dressed in black from head to toe, unless he is a representative of some subculture. 
Anyone who uses a lot of black when decorating their home is restrained in expressing their emotions and feelings. Such people are often too dry; they try to calculate the situation several moves ahead. The influence of black colors in the interior on a person is rather negative: although dark furniture, floors and walls get dirty less, they seem to “put pressure” on the owner of the home. There seems to be less air at home. Therefore, you should not overuse black and other dark shades when decorating an apartment.
If a person’s interior is dominated by white colors, he strives for perfectionism. White symbolizes completeness, final decision-making and complete freedom. Lovers of white often decorate their homes in a minimalist style. What does love for white outfits tell us? About a high level of accuracy, the desire to surpass others in everything. 
Gray color is considered neutral. People who prefer it tend to isolate themselves from problems and “merge with the crowd.” Perhaps a gray outfit will not look too bright, but it will allow its owner to feel comfortable and cozy. It is often chosen by office workers.
When considering the influence of the color of clothing on a person, it is necessary to take into account how the suit will be perceived by others. For example, the idea of wearing a multi-colored dress to an interview may not be a good idea. It is better to give preference to calm, subdued tones.
In addition to the basic eight colors discussed above, there are many different shades in the world. These are purple, brown, pink, light green, beige, turquoise, steel, emerald. By wisely combining and combining them, you can create unique images.
The psychological impact of flowers on humans has been proven by numerous studies, so this should not be neglected. Knowledge of how colors affect the psyche should be used when creating your wardrobe or thinking about upcoming renovations in your apartment. If a person believes that his taste is not well developed and it is difficult for him to choose stylish color combinations, then fashion magazines will come to the rescue, where you can spy on current trends.
The influence of color on human physiology
Red . The wavelength is the longest, so its influence is maximum. An exciting, warming, active and energetic color that penetrates and activates all body functions. Stimulates nerve centers, energizes muscles and liver. Used to treat chickenpox and some skin diseases. For a short time it increases muscle tension (doping), increases blood pressure and speeds up the breathing rate. You can feed on the energy of red during meditation, colds, pneumonia, asthma, etc. Contraindicated for overweight people, has a bad effect on hypertensive people, nervous people, and red-haired people. Not recommended for inflammatory processes, because it activates them even more.
Is zodiac for Aries, Leo, Libra, Scorpio, Sagittarius.
Orange . Toning color. It acts in the same direction as red, but to a lesser extent, improves digestion, promotes rejuvenation, emancipation, strengthens the will, and relieves feelings of depression. Strengthens lung tissue, has antispasmodic properties, improves blood circulation and skin color, but excess orange can cause overheating of the body (i.e. it is warmer than red).
Is zodiac for Aries, Leo, Gemini, Virgo and Libra.
Yellow . Toning color. Physiologically optimal. Least tiring, stimulates vision and nervous activity, activates motor centers, causes a joyful mood, generates muscle energy, is used to treat diabetes, for indigestion, to correct strabismus, clubbed hands. In healing practice, yellow meditation stimulates intellectual abilities, replenishes mineral deficiencies, and reduces acidity in the body.
Is zodiac for Gemini, Virgo, Libra and Leo.
Green . Physiologically optimal. Reduces blood pressure, dilates capillaries, soothes and relieves migraines, increases muscle performance for a long time. It has the opposite effect of red.
“They say that the one who doesn’t like green (who doesn’t like it) is afraid of life’s difficulties, he is afraid of the vicissitudes of fate, and any changes in life. And the one who prefers it is afraid of being under someone’s influence, constantly asserting himself. People, those who like the color green are characterized by strong will, stubbornness, and perseverance, which allow them to overcome the difficulties of life. If you like light green tones, you are characterized by softness and tenderness, you are energetic, know how to cooperate and always come to the aid of your neighbor, perhaps in you. the healer is hiding." Goethe
Green color has a refreshing and at the same time calming effect on the body, exhibits antiseptic properties, and is recommended for the treatment of the nervous cardiovascular system, asthma, and insomnia.
Is zodiac for Taurus, Cancer, Virgo, Sagittarius.
Blue . Calming color, reduces muscle tension, lowers blood pressure, calms the pulse, slows the breathing rate, lowers body temperature, refreshes, improves patience, reduces appetite, soothes pain, has an antipyretic antiseptic effect, helps with insomnia and nervous disorders.
It is zodiac for Libra, Pisces, Sagittarius, Capricorn, Aquarius.
Blue . The calming effect turns into a depressant, helps inhibit the functions of human physiological systems, has antiseptic and bactericidal properties, promotes growth, treats swelling, burns, baldness, rheumatism, headaches, eye inflammation. Recommended in therapy for emotional and nervous people. Long-term exposure to blue can lead to depression.
It is zodiac for Libra, Pisces, Sagittarius, Capricorn.
Violet . Combines the effect of red and blue. Produces a depressant effect on the nervous system.
Consider Fig. 1
Explanations for the picture:
Tonic effect
Calming.
Green, as can be seen from the figure, occupies the most neutral position.
The purple color, in fact, should be sort of to the side, because... it has a depressing effect, and not a calming effect like Blue or Blue.
Psychological effects of color
Chapter from the book "Color Science" by Mironov, 1984
As can be seen from the historical overview in the first part of the book, the psychological aspect of color perception is inextricably linked with the socio-cultural and aesthetic. Any individual color or combination of colors can be perceived differently by a person depending on the cultural and historical context, on the spatial location of the color spot, its shape and texture, on the mood and cultural level of the audience and many other factors. Therefore, attempts to compile “registers” of rigid correspondences between color and emotional state cannot be considered fruitful. The significance of this problem for artists of applied specialties is quite clear. After all, any work of applied art or design - the walls of buildings, decorative fabrics, furnishings, clothing, machines and tools - creates a color environment that in one way or another shapes a person’s state of mind, influencing the structure of his thoughts and level of performance. Of the entire range of issues that make up the complex problem of the psychological impact of color, the questions of human physiological reactions to color and color associations are especially relevant for designers. Let us briefly outline their essence. All spectral colors influence human functional systems in one way or another. Red- stimulating, warming, active, energetic, penetrating, thermal, activates all body functions; used to treat chickenpox, scarlet fever, measles and some skin diseases; for a short time increases muscle tension, increases blood pressure, and accelerates the breathing rate. Orange- tonic; acts in the same direction as red, but weaker; accelerates blood pulsation, improves digestion. Yellow(the lightest in the spectrum) - tonic, physiologically optimal, least tiring; stimulates vision and nervous activity. Green(the most familiar to the organ of vision) - physiologically optimal; reduces blood pressure and dilates capillaries; soothes and relieves neuralgia and migraines; for a long time increases motor-muscular performance. Blue- calming; reduces muscle tension and blood pressure, calms the pulse and slows the breathing rate. Blue- the calming effect turns into a depressing one; contributes to inhibition of the functions of human physiological systems. Violet- combines the effect of red and blue colors; produces a depressant effect on the nervous system. Studying this list, you can notice an interesting feature in it - periodicity. The exciting effect of color seems to be periodically dependent on the wavelength. The excitatory function can be depicted as a sinusoid. It is more convenient to plot the radiation wavelengths on the horizontal axis in descending order. The first color, red, is the most exciting. But it reaches the maximum degree of this quality not at the very beginning of the visible region of the spectrum, but somewhat retreating from the beginning, i.e., where this color acquires the maximum brightness for its color tone. Orange and yellow are tonic colors, i.e. their stimulating effect is moderate and reduced in quantity. Green is a physiologically neutral color, since it is the color of the biological environment from which a person came. The blue color already clearly has a calming effect, which increases as the blue transitions to blue and violet. And finally, the color purple has a depressing effect. However, approaching from the red to the violet end, the spectrum tends to close. Extremes meet. Something from red appears in violet, that is, something exciting. With the color purple, which combines the properties of red and violet, the circle is completed. This pattern was first noticed by S. Ferri, which was mentioned by M. Deribere in the book “Color in Human Activity.” The activity of the organ of vision can excite other senses: touch, hearing, taste, smell. Color sensations can also evoke memories and associated emotions, images, and mental states. All this is called color associations. Color associations can be divided into several large groups: physical, physiological, ethical, emotional, geographical, etc. Within each group there are smaller divisions. Let's give examples. Physical associations: a) weight (light, heavy, airy, pressing, weightless,...); b) temperature (warm, cold, hot, icy, burning,...); c) textured (soft, hard, smooth, prickly, rough, slippery,...); d) acoustic (quiet, loud, deaf, voiced, musical,...); e) spatial (protruding, receding, deep, superficial,...). Emotional associations: a) positive (cheerful, pleasant, cheerful, lively, lyrical,...); b) negative (sad, lethargic, boring, tragic, sentimental,...); c) neutral (calm, indifferent, balanced,...). The list goes on. It is not difficult to see that almost any adjective in our speech corresponds to some color. This testifies to the extreme breadth and universality of color associations, to the extremely important place they occupy in a person’s life, whether he is aware of it or not. The path of formation of color associations is similar to the process of formation of conditioned reflexes. The sensations and emotions evoked by any color are similar to the sensations associated with an object or phenomenon that is constantly painted in that color. Any reader, apparently, can give many examples from his personal experience confirming this pattern. Obviously, different colors have different powers of causing psychic reactions. To evaluate these differences, we introduce the concept quality of associations. The qualities may include: a) unambiguity of sensation (i.e. its certainty, repeatability under different conditions for the same individual); b) intensity of sensation; c) stability within a large group of people. The qualities of color associations, as well as the aesthetic assessment of colors, depend both on the objective properties of the colors themselves and on the properties of the perceiving subject. TO objective properties of color These include its purity, lightness (brightness), the shape of the color spot, its place and meaning in the visual structure, material and texture. Properties perceiving subject can be divided into group And individual. TO first Let's include the national factor (race, ethnic group), cultural traditions, class affiliation. Co. second include age, gender, cultural level, education, occupation, features of the neuropsychic makeup of the subject. Numerous studies (M. St. George, B. Wright, L. Reinwater, A. Couplet, R. Français, etc.), as well as statements by artists and poets, allow us to draw some conclusions regarding the connection between the objective properties of color and the reactions that they cause . 1. The purer and brighter the color, the more definite, intense and stable the reaction. 2. Complex, low-saturated, medium-light colors cause very different (unstable) and relatively weak reactions. 3. The most unambiguous associations include temperature, weight and acoustics (a variety of people evaluate these color qualities in basically the same way). 4. The most ambiguous associations include taste, tactile, olfactory, emotional, i.e. those associated with more intimate experiences and the activity of biological sense organs. Here, even close people can react differently to the same colors. 5. Purple colors, even in their pure and bright form, cause different reactions. (This can be explained by the duality of their nature.) 6. Yellow and green colors evoke the greatest variety of associations. (This happens because in this area of the spectrum the eye distinguishes the largest number of shades. In nature, these colors are the richest represented. Each shade of yellow or green is associated in the mind with a specific object or phenomenon, hence the richness of associations.) Mentioned above that one of the factors influencing the emotional experience of color is the shape of an object or spot bearing a given color. More generally speaking, the impression produced by color is closely related to the structure of the object and, therefore, depends on all its qualities. To study the patterns of this connection means to study the history of art and culture, since it is impossible to formulate any general theoretical principles in this area outside of a specific historical situation. Still, there are interesting attempts to describe the correspondence between human emotions and a complex of plastic, sound and color images (based on observations of our contemporaries). One of these attempts belongs to J. Ormsby Symonds in the book “Landscape and Architecture.” Since Symonds’s conclusions are general in nature and contain valuable thoughts for designers of any profile, we consider it possible to present them here. Voltage. Unstable forms. Fractional composition. Illogical difficulties. Extensive range of meanings. Color conflict. Continuous color intensity. Visual imbalance in relation to a line or point. Lack of a point where the eye can rest. Hard, rough, or jagged surfaces. Unfamiliar elements. Harsh, blinding or vibrating light. Sudden temperature fluctuations. A shrill, nerve-wracking sound. Discharge. Simplicity. The volume can vary in size from intimate to grandiose. Correspondence. Familiar objects and materials. Smooth lines. Curving shapes and spaces. Clear structural stability. Horizontal. Pleasant and comfortable contours. Soft light. Soothing sound. Volume, saturated with calm colors - white, gray, blue, green. Fright. Perceived limitation. An obvious trap. Lack of orientation points. Lack of means to assess position or scale. Hidden areas and spaces. Tilted, distorted or broken planes. Illogical unstable forms. Slippery floor plane. Danger. Unprotected voids. Sharp protruding elements. Distorted spaces. Dullness, darkness, gloominess. Pale and trembling or, on the contrary, blinding light. Cool blues, cool green tones. Abnormal monochromatic color. Fun. Free spaces. Smooth, flowing shapes and patterns. Possibility of whirling, rushing and winding movement. Movement and rhythm expressed in a structure. No restrictions. Shapes, colors and symbols that appeal to the emotions rather than the intellect. Possibility of theatricality. Often light, bright and spontaneous, taken in contrast with heavy and dark. Warm bright colors. Fleeting, sparkling, flickering light. Cheerful, cheerful sounds. Contemplation. The scale does not matter, since the subject will plunge into the depths of his consciousness. The entire space can be soothing and modest, or very spacious and richly decorated, as long as the design forms do not attract attention. No distracting sharp contrasts. Symbols, if used, must relate to the theme of contemplation. The space should provide a feeling of isolation, privacy, detachment and peace. Soft diffused light. Calm neutral colors. Low muffled streams of sounds that are not perceived by consciousness. Dynamic action. Bold shapes. Powerful constructive rhythm. Planes placed at an angle. Diagonals. Solid materials such as stone, concrete, wood or steel. Rough natural surfaces. Steep vertical. A clear compositional center. Concentration of attention on the focal point of the action - on the podium, at the rally point or at the entrance gate, where the general movement is directed. Movement caused by dynamic lines, moving light and decisive changes in form, character and sound. Strong simple colors. Sublime, spiritual. A stunning scale that surpasses the usual human imagination and immerses the person entering into a huge space. Highly floating forms contrast with low horizontal forms. The volume is designed to keep a person, as it were, nailed to the vast plane of the floor, while the gaze and thoughts tend upward vertically. Orientation up. A complete compositional order, often symmetrical. Use of expensive and capital materials. Using discreet white. If color is applied, it is cool colors such as blue-greens and purples. Discontent. Annoying change of directions and openings. Areas and spaces unsuitable for the intended use. Interference. Extremes. Untimely difficulties. Lack of comfort. Unpleasant texture. Incorrect use of materials. Illogicality. False. Unreliability. Tiredness. Loudness. Boredom. Mess. Disharmonious colors. Dissonant sounds. Unpleasant temperature or humidity. Unpleasant quality of light. Pleasure. Space, shapes, textures, colors, symbols, sounds, qualities of light, clearly suited to the use of space, whatever it may be. Satisfying expectations, demands, or desires. Development of sequences and their implementation. Harmonious relationships. Unity in diversity. The resulting quality of beauty. In artistic composition programmatic nature(painting, cinema, scenography) the emotional perception of color is complicated by the content of the work. Here it is more legitimate to talk about the ambivalence of the psychological impact of color than in cases where color is taken in isolation or in a non-pictorial structure. But the interesting fact is that the specific situation of the painting changes the emotional sound of a given color not whatever, but only on exactly the opposite generally accepted. For example, rich spectral yellow is certainly a cheerful and cheerful color. But in Van Gogh's painting "Night Cafe" this color emphasizes the mood of despair and melancholy. A clear, cloudless blue sky usually inspires a person with a clear and serene mood, but in the paintings of S. Dali or D. Chirico, the clear sky further deepens the feeling of horror or disgust inspired by the composition as a whole. S. Eisenstein, in connection with his work on color cinema, explored the question of “absolute” correspondence between sound and color. He came to the conclusion that “in art they decide not absolute compliance, and arbitrarily figurative, which are dictated figurative system of a particular work. Here the matter is never and will never be resolved by an immutable catalog of color symbols, but the emotional meaningfulness and effectiveness of color will always arise in the order of the living formation of the color-like side of the work, in the very process of formation of this image, in the living movement of the work as a whole". One cannot but agree with this conclusion. Everything said is true, except for the word “arbitrarily.” The artist “colors” the image not arbitrarily it takes into account the traditional meaning of color and submits to it or gives own, opposite meaning. Following the above paragraph, S. Eisenstein describes an example from his practice confirming precisely this conditioned approach to color scheme: “It is enough to compare the theme of white and black in the films “Old and New” and “Alexander Nevsky.” In the first case, the color black was associated reactionary, criminal and backward, and with white - joy, life, new forms of management. In the second case, the theme of cruelty, villainy, death fell to the share of white with knightly vestments (this was very surprising abroad and was noted by the foreign press); Together with the Russian troops, he carried a positive theme - heroism and patriotism." Such a rearrangement of black and white does not contradict the usual symbolism of these colors: in Russia, for example, the color of mourning is black, but the funeral shroud is white; in Japan and India the color of mourning is white; The enemies of Soviet power during the civil war were called “whites,” although their deeds were black. It would be more surprising and probably not understood by anyone if Eisenstein replaced, for example, black with yellow-green, and white with gray. When designing the color of any thing intended for a person, and especially for his individual use, it is necessary to take into account color preferences. Foreign scientists (R. Francais, M. St. George, V. Walton, etc.) as a result of numerous studies came to the conclusion that there is biological innateness color preferences. Thus, children under the age of one year, regardless of race and place of residence, show the same preferences: they prefer red, orange and yellow to green, blue and purple. Among teenagers and adults, colors according to their popularity are distributed as follows: blue, green, red, yellow, orange, purple, white. In the book by R. Francais “Psychology of Aesthetics” it is said that “for such a ranking only minor impact has artistic education, differences in gender, belonging to different races and cultures." Color preferences, as well as associations, are determined by many factors. Usually, preferences should be taken into account not only individual colors, but also combinations. In this case, the subject plays an important role - color carrier. The assessment of color itself can differ in any way from its assessment in a specific situation. Therefore, data from laboratory studies of color preferences cannot serve as a basis. the only one the basis for developing the color composition of an object, even if we talk about its elementary aesthetic qualities. A more accurate, albeit more complex, way to study color preferences can be artistic research , for example, decorative and applied arts, amateur painting and graphics of a particular social group of people. In these areas, color sympathies are manifested quite directly, and at the same time, every color is included in the composition, associated with material and texture, that is, on these objects one can study not prepared, but living color, in the process of its own life and interaction with person. A complete picture of color preferences can only be obtained by studying the history of art of a given people. But man is not only a social being, his activity is also determined by physiological factors, and his mental reactions are determined by the state of the nervous system. Therefore, color preferences to a certain extent depend on the physiological properties of the body. By studying human psychophysiological reactions to color, it is possible to identify some general patterns of color preferences. This method can be useful as an addition to the historical method. From the point of view of physiological effects, all colors and their combinations can be divided into two main groups: A. Simple, pure, bright colors. Contrasting combinations. B. Complex, low-saturated colors (bleached, broken, blackened), as well as achromatic. Nuanced combinations. Group "A" colors act as strong, active stimuli. They meet the needs of people with a healthy, non-fatigued nervous system. Such subjects include children, adolescents, youth, peasants, people of manual labor, people with an ebullient temperament and an open, direct nature. Indeed, we find colors and combinations of this type in the following cases: in children's artistic creativity; in youth clothing fashion; in the decorative and applied arts of peoples around the globe; in amateur “urban folklore”, the creators of which are people of unintelligent labor; in the art of revolutionary artists of the 20th century, breaking the canons (Matisse, Corbusier, Léger, Mayakovsky). Group B colors are more calming than exciting; they evoke complex, ambiguous emotions, require longer contemplation to perceive them, satisfy the need for subtle and refined sensations, and such a need arises in subjects of a fairly high cultural level. For all these reasons, the colors of group "B" are preferred by people of middle and old age, intelligent workers, people with a tired and finely organized nervous system. Colors and combinations of this type are found in the following cases: in European costume for middle and old age; in the interior of the homes of the urban intelligentsia; in painting and applied art of classes leaving the historical arena (XVIII century - Rococo, XIX and XX centuries - Art Nouveau); in modern design graphics and coloring of the vast majority of architectural objects, etc. The natural pattern of color preferences can be temporarily disrupted by fluctuations in fashion. Often, in the same culture, opposing types of color coexist, satisfying the same consumer. Thus, the problem of color preferences is complex and requires a thoughtful and differentiated approach. An interesting phenomenon for the artist is color synesthesia. The word "synesthesia" means "co-sensation." This is a phenomenon when the senses are stimulated by inappropriate stimuli. For example, when listening to music, sensations of colors arise, or when observing colors, some sounds, tactile, taste sensations, etc. are imagined. “Synesthetic feeling” was familiar to people of a subtle mental organization, apparently at all times. This is how Japanese poets felt the world: Dusk over the sea. Only the cries of wild ducks in the distance dimly turn white. Matsuo Basho The May rains are pouring. And the wind in the plum leaves became freshly green. Saimaro Johann Wolfgang Goethe felt the “texture” of color and its “taste”: “I have nothing against the assumption that color can even be touched; this would only reveal its own uniqueness even more. The color is also discernible in taste. Blue will have an alkaline, yellow - red - sour taste. All manifestations of reality are related." Color synesthesia was cultivated in the art of the romantic movement in the second half of the 19th century. and somewhat later in the music and poetry of the Symbolists. The French poet Arthur Rimbaud (1854-1891) became famous for his sonnet “Vowels”: A - black, white - E; I - red; U - green; O - blue; I will tell their secret in my turn." The German romantic A. W. Schlegel (1767-1845) also felt the “coloring” of sounds: “A - corresponds to light, clear, red and means youth, friendship and radiance. And - answers sky blue, symbolizing love and sincerity. O - purple, Yu - violet, U - ultramarine." The poetry of A. Blok, A. Bely, S. Yesenin, K. Balmont, V. Khlebnikov is extremely rich in color and sound images. Many musicians and composers have a "color ear." Wonderful Russian composer A. N. Scriabin in his musical poem “Prometheus” wrote the “part of light” (i.e., the light accompaniment of the music). N. A. Rimsky-Korsakov said that “sharp scales in it evoke ideas of colors, and flat ones. .. they paint moods or a greater or lesser degree of warmth..." Among the painters who keenly felt color-musical correspondences, one can name D. Whistler, M. Ciurlionis, A. Lentulov, V. Kandinsky. In the book "On the Spiritual in Art" In Kandinsky describes in detail his color-musical synesthesias. Here are some of them: “Light-warm-red... resembles the sound of a fanfare, and a trumpet seems to sound - a stubborn, obsessive, strong tone... Cinnabar sounds like a trumpet and can be played. parallel with strong drum beats... The sound (orange)... is like a monotonous middle bell, a strong viola, both human and string... Violet... sounds somewhat painful, like something extinguished and sad... It is similar the sound of the English horn, the flute and, in the depths, the generally deep tones of wooden instruments, like the bassoon.” The nature of synesthesia has been studied by many scientists. Some suggested that it could be based on the mutual induction of excitations between auditory, visual or olfactory fibers in the brain, in places where they are close together. Others saw it as an ordinary “association of ideas” (A. Binet). Still others consider synesthesia a sign of atavism, a manifestation of primitive syncretism of sensations (M. Nordau).
It's no secret that all paints and color schemes have a certain effect on people, and the color scheme has been used for people for a long time. Let us consider further how familiar colors influence the human psyche.
Did you know? Red shades improve digestion and are ideal for decorating a dining room.
Red tones have an intrusive effect, excite, encourage a person to... People's pulse and breathing change (as with excitement). With a short-term influence of red color on a person, his level of energy increases. But this effect does not last long and soon sets in. 
It is not recommended to use red shades in the interior of children's rooms (or at least limit them), as this can cause... For red tones it is better to exclude them altogether.
Everyone has noticed that orange tones evoke fun and joy. That's why the effect of orange color on humans is only positive. It has a beneficial effect on and plays a special role in negotiations. Main associations associated with orange tones:
- leadership;
- courage;
- vitality;
- adventures.
You can use orange tones in the treatment of certain diseases: and the endocrine system.
Important! Orange shades symbolize career growth and business success.
The main associations that yellow evokes are knowledge, fertility, wisdom, maturity, self-sufficiency. It gives people optimism and is one of the calming flowers. 
Yellow is called intellectual paint - it has a positive effect on creative activity and has a positive effect on the thinking process.
The variety of shades of yellow has different effects on the human psyche. Honey, for example, is associated with the evening and therefore not everyone likes it. At the same time, lemon has only a positive effect, since it is associated with the morning. 
The nervous system is especially affected by yellow tones. With these shades you can...
Green
Physiologically optimal paint. If you're wondering what color is calming, green is the color for you. It dilates blood vessels and increases muscle activity for a long time. 
Experts say that those who do not like green shades are afraid of difficulties and any changes.
But those who have green among their favorites are afraid of being under any influence and regularly assert themselves. Such people are distinguished by persistence and stubbornness, which helps them overcome various difficulties and obstacles. People who love green shades are characterized by softness and tenderness, a willingness to help their neighbors. 
Green tones are used in the treatment of the nervous, cardiovascular system, insomnia,.
Blue
This is the color of the sky and therefore it calms and somewhat reduces activity. 
Blue is a passive paint that can cause weakening and some slowdown in life processes. It causes coolness and relieves emotional stress.
Blue tones express lightness, weightlessness, and freshness. It has a calming, relaxing effect on the psyche and can reduce blood pressure.
Important! Too much blue tones in a room can make you feel cold and alienated.
Blue
Psychologists characterize the influence of this color on a person’s mood as entirely positive; it has a calming effect on the psyche and helps to get rid of problems such as bleeding. 
The blue color gives a person restraint and gives confidence in one’s own abilities. 
Different shades of blue have different effects:
- saturated - peacefulness, calmness, serenity;
- dark blue - .
Violet
This color cannot be called natural, so it feels somehow unnatural. The main association with purple is prosperity, luxury, wealth, greatness. And this tone looks mysterious. 
The basis of purple is blue and red, and in terms of psychological actions these are complete opposites. Violet tones are responsible for intuition and insight. 
Violet is able to drive away any fears and doubts and helps cope with melancholy.
White
White color symbolizes purity. It is associated with the manifestation of truth, truth, innocence, purity, divine powers. The solemnity of white puts you in a lyrical mood, strengthens you morally and energizes you. 
Lovers of light colors easily fall into ecstasy; these are dreamy people with a well-developed imagination. 
A person perceives white paint as the absence of any color; it symbolizes a world without colors and material properties. Therefore, psychologically, white acts as silence.
Did you know? Too much white color negatively affects work activity.
Black
The darkest color, which is associated with death, rebirth, and transition to another period. In design, black signifies power, strength, submission.
Black paint acts on the human psyche as something without a future, as a blind spot without possibilities. Like white, it calms psychological activity, relieves tension, and sets the level to lower. 
Colors can be used to decorate rooms, to improve mood, increase productivity, and create conditions for relaxation. At the same time, psychologists advise not to follow fashion, but to use knowledge about how a particular color affects the psyche.
The influence of flowers on the human psyche was noticed in ancient times by various shamans, healers and sorcerers. They can cause joy and sadness, bring peace or irritation, having amazing capabilities.
Colorful life
Every person has noticed the impact of color when they put on a red jumper, attracting the eyes of others. For Western society, people dressed in black will look gloomy, but the bride’s snow-white dress speaks of a solemn moment and the purity of the event. If you are interested in the psychological effects of color, then you will find answers to many questions in this article.
Why is this happening?
Everything that is incomprehensible attracts a person, igniting cognitive interest. The influence of colors on the human psyche is due to the emission of electromagnetic waves by each color. These waves, due to their length, have different effects. They have healing properties because we not only see color with our eyes, but also feel electromagnetic radiation with our skin. By choosing the “right” colors specifically for yourself, a person can feel healthier and cheerful.
The psychological impact of color is that it is a kind of “emotional food”, and, accordingly, in order to function normally, our body needs different shades in different proportions. They can help restore the mental balance of the individual and even some aspects of physical health. Food, clothing items, make-up, and surrounding furniture affect the human condition. Thanks to many studies, we now know a sufficient amount of information about the effect of color on the human psyche. In this regard, you can combine tones and improve your mood and overall well-being.
What will red and yellow tell us?
Elements of the surrounding world in red color cause excitement in the psyche and are a kind of compulsion to activity. Thanks to it, muscles tense and movements accelerate, and this leads to increased performance.
When in a room with red lighting, people perform at their best. But over time, as the body adapts to this shade, the level of productivity drops and problem solving becomes more difficult. This is due to color fatigue.
If you need to overcome difficulties, be more determined and resilient, then we advise you to use the color red in your life.
To stimulate brain activity, awaken intellectual capabilities, and increase the level of visual perception, use yellow. Contraindications: neuralgia and overexcitation of the cortex. Well, if you are accompanied by disappointments and disappointments, then yellow will suit you just right.
What are green and blue for?
The color of spring greenery ensures the normalization of blood and eye pressure, breathing, pulse, increasing the acuity of perception, concentration and intellectual potential. If you want peace, relaxation and relaxation, feel free to use green, because it will give you what you need. The impact of color plays a huge role in our daily lives.
Deep blue color, constantly affecting the psyche, can lead to high levels of fatigue or even depression in some cases. But if you have experienced a strong shock, then this color can restore strength. It will reduce tension in muscle tissue, dull pain, weaken the pulse and have a calming effect on spontaneous impulses in an ardent personality.
The influence of purple, blue and brown colors
The color violet has a contradictory effect on the human condition, as it can increase stamina, reduce performance, suppress intellectual abilities, or even lead to depression.
To reduce anxiety, lower blood pressure and relieve pain, wear blue items. But do not overdo it, because the long-term influence of this color leads to fatigue and depression of some functional capabilities of the human body.
The color brown tells us the need for relaxation and bodily comfort. Therefore, if you feel such needs, then think about how to bring this color into your life and take a little break from work moments.
Contrast of black and white
Lovers of the color white are characterized by a need for freedom, a break in burdensome ties and a desire to start over from scratch. If you want to forget something and free yourself from the shackles of memories, surround yourself with white.
The black tone characterizes a person who rebels against his own fate. This color has important healing properties, as it absorbs other shades and has a fairly positive effect on the body.
By determining your color preferences, their persistence or variability, you will be able to recognize your own emotional and physical reactions, general well-being and mood.
The influence of color on the psyche of children
Children are constantly surrounded by different colors, they learn about the world, and you should approach the color scheme of children's rooms, furniture, toys and clothes wisely. There is no doubt that the influence of color on a child’s psyche is one of the most pressing issues for young parents. According to Norwegian scientists, young children registered with the internal affairs bodies or juvenile criminals chose the color black. People who are suicidal also choose this tone.
The influence of flowers on the psyche of a person, especially a small one, is based on several principles. Firstly, the baby’s daily life should be filled with a large number of different shades; one thing is important - their proper combination.
Secondly, the walls and ceiling in the children's room should be either white or light, but not dark, since this will affect both the emotional state of the baby and his cognitive abilities.
Thirdly, use blue color, and it will help save you and your baby from stress and relieve pain.
Fourthly, green shades and white-blue colors will provide you with a stable state of the nervous system. Green color, taken separately, can regulate blood pressure and relieve fatigue.
Fifthly, psychologists argue that the influence of color on the psyche is also expressed in its impact on the development of speech. Therefore, association games will become relevant in the period from one to three years (for example, strawberry-red, sun-yellow).
Sixthly, if your baby experiences lethargy, poor appetite, apathy and sudden mood swings, then using red, yellow and orange colors will help you.
Knowing the subtleties of color effects, parents and educators will be able to stabilize the mood and, if necessary, calm or cheer.
Some tricks with color
To feel the influence of colors on the human psyche, you don’t need to wear things of only one tone, because a stylish red scarf or bag will already make changes and increase your life potential. The main thing is to make an emphasis. You can “scatter” bright elements in the room, such as pillows or toys, and then the energy of color will fill the room.
In the living room or bedroom, you can use light bulbs or lamps of different colors. Colorful stickers for window glass have a similar effect, because not every person can afford multi-colored stained glass windows.
Scientists advise changing the color of the bedroom, if you have poor sleep, to calm shades (pale purple, pink, light blue).
Yellow sunflowers and an orange dress will perfectly improve your mood and productivity. A wonderful option for filling everyday life with bright colors is decorative crystals and jewelry made from precious (or not so precious) stones.
Having this information at your disposal and knowing your needs, you can create bouquets that will emit exactly the colors that you need. To feel light after eating, add more colored foods, as they are easier to digest.
Also, with the help of color, you can send signals to the people around you, so use cosmetics (varnishes, eye shadow, lipsticks) wisely. At home, you can use lavender or geranium aroma oils, because they emit blue and red colors, respectively.
Conclusion
The above information is quite useful, because the influence of color on the psyche is enormous. And if you are in a bad mood or feel unwell, you can easily adjust it by exposure to colors, bright and saturated or pale and calm.
