It has been in business since 2007 and specializes in the highest quality leather goods, including clothing, shoes and accessories. All models designed and thought over by Marina are created by experienced craftsmen according to the old European traditions of artisans, but using modern technologies.
Marina de Gaulle, the soul and head of the brand, was born in St. Petersburg. A winner of competitions and a participant in numerous fashion projects, Marina gained the necessary experience, which helped her create her own brand. Now Marina is both the creative director and the face of her brand.
— What style of clothing do you follow?
I love fashionable classics. My style is this: what I put on, in the morning and all day I enjoy the selected things, beautiful gloves that match the color of my handbag, massive jewelry and lightness in my soul...
— Why this particular style?
I admire beautifully tastefully dressed people.
— What does “spring” mean to you, if you connect this term with clothes?
Spring means wonderful shoes, a jacket and a scarf. And in general, this is my favorite time of year - probably because my birthday is in the spring.
— Is there an accessory, b Which one don't you leave home without?
When I leave the house, I always hesitate when choosing a handbag.
— And what shape of bags do you like?
I love them all! Although my favorite is a handbag on a chain.
— Do you prefer small clutches or large, roomy bags?
A clutch that you can hold in your hand, but with enough space to fit your things. Or a bag in which you can put A4.
— What are your favorite bag brands?
— What about preferences in clothing brands?
I love TOM FORD brand clothes, crazy dresses, trousers... and incredibly pleasant cashmere.
— What brands can you highlight in men's clothing?
Costumes are my weakness! Tom Ford and Keaton are amazing pieces created by men's suit professionals.
— Please advise what color scheme should I use this spring?
All shades of beige, brown, green and, of course, the whole range of blue - from light blue to dark blue. I think it’s worth adding a beautiful orange color, the color of a good mood!
— What advice can you give to our readers?
Make each other happy! Let everything be even better! And limitless happiness to you!
Daria Biteryakova specially for Adensya.ru
Previously, she could be seen as a fashion model on the covers of many glossy publications and in photographs of famous photographers, and in recent years this girl has increasingly appeared on the pages of gossip columns as the face and author of the clothing brand MARINA DE GOLLE.— Marina, as far as I know, in Russia your shows are held exclusively in Moscow and St. Petersburg. But on May 16th you are going to present your new collection at the Kaluga beauty contest "Miss Media 2009". What attracted you to our city?
— It is very important for me to show what I do not only in the capitals, but also in other Russian cities. I want as many people as possible to know about my things. The plans are to reach the global level. I know that people like my products and I don’t want to hide them.
— I can’t help but ask a question related to your famous surname...
— My name is a brand that is associated with high quality work. My great-grandmother was personally acquainted with French President Charles de Gaulle. When I was still very little, she talked a lot about this great man. Therefore, when creating my brand, I didn’t think for a minute about what to call it.
“We had to overcome great difficulties to achieve this result.” I achieved everything that I am proud of thanks to perseverance and diligence, and faith in my dreams. At first, modeling clothes and shoes was just a hobby for me. She worked for her friends, among whom were many famous personalities. They were the ones who pushed me to enter the market.
— Which of your shows do you consider the most successful?
“What I remember most is one of my first shows, which took place at the Diaghilev club.” It was attended by Naomi Campbell, the band Black Eyed Pease, Enrique Iglesias...
In general, every show we have is beautiful, one might even say enchanting. The show is a part of my life, so I approach its organization with all responsibility. But I think the best is yet to come.
“Very soon yesterday’s schoolgirls will have their first real ball. How do you see the 2009 graduate's outfit?
- This is one of the main evenings in a girl’s life. Undoubtedly, she must look chic, be a real queen, and my dresses will help her with this.
The best fabrics for prom- satin, lace. The most important thing is a comfortable cut that fits the figure, so that in the end the girl looks like a real lady at the most formal reception in her life.
— Marina, what is fashionable to wear this spring?
— Of course, classics are always in fashion, so as a designer I always recommend a black and white combination. It is practical, strict, and how stylish you will look in it depends only on you. Also, elements made of python, ostrich, and crocodile leather, which are presented in my spring-summer 2009 collection, are now appropriate in clothing.
— You said that your current job was once just a hobby for you. Besides fashion, what else is such a talented girl interested in?
— Sport occupies an important place in my life. In addition, I attend classes on speech techniques, special trainings, and attend educational lectures and readings. I constantly move forward and always find time for self-development.
— You recently celebrated your 25th anniversary. Was everything as enchanting at this festival as at your shows?
— My friends came to the concert hall-casino “Crystal” that day: Pavel Volya, Roman Arkhipov, Prokhor Chaliapin, Irene Ferrari, Veronica Castro...
During the event, guests could admire my works. After the main gala-concert part, for dessert they were served an unusual cake, which was made in the shape of a man's shoe made of crocodile skin!
— You have already achieved a lot, despite your young age. Is there any room left for dreams?
- Yes, definitely! I dream about happy family, I want children's laughter to always be heard in my house.
— Marina, do you share the desire of some women to achieve equality with the stronger sex?
- I believe that this is impossible, just as it is impossible, for example, to equalize fire and water. Yes, women have achieved a lot in different areas, but there is no real equality with the stronger sex and there never will be! A woman will always remain only a part of a man, a rib of Adam! And this is not politics, not philosophy, but only the wisdom of the ages! Everyone has their own purpose in this life, and there is no need to waste energy arguing with nature.
The main thing is not to strengthen the man’s confidence that everything is allowed to him. We must strive not for social equality, but for equality in relationships.
Shoes by Marina De Golle Born Marina De Gaulle in Leningrad in 1984. Successful fashion model. Participant in the beauty contest "HOTELL RIXOS PREMIUM". Participant of the competition "MISS WELLNESS", Winner of the beauty contest "St. Petersburg Pearl". She appeared in several music videos.
Marina Mylnikova ( Marina De Gaulle) can be seen on the covers and pages of many glossy publications and in photographs by famous photographers, and now her face increasingly appears on the pages of gossip columns as a representative of the brand MARINA DE GOLLE.
By the age of 23 designer and beauty Marina Mylnikova (DE GAULLE) is both the face and author of the brand's shoes MARINA DE GOLLE. A brand that has commercial success among fashionistas of two capitals.
Agree, not every woman at that age is the owner of a brand! The choice of the brand name is not accidental, Marina is a relative of the French general Charles de Gaulle. Apparently, Marina’s French roots mean she has all the qualities necessary for success in the fashion world.
At all times, high-quality shoes and clothing were held in special esteem self made. Many prominent figures paid great attention to their wardrobe, and most of the items in it were made to individual measurements. And this is no coincidence, since these are the things that are of the highest quality and provide maximum comfort and emphasize individuality.
Continuing the traditions of shoe sewing masters, Marina De Gaulle (Marina De Golle) for the first time in Russia created a workshop that meets all international standards and uses the experience of old Italian masters. Thanks to professionally trained shoemakers who have undergone training for many years from the best Italian shoemakers in the Cevetanova region of Marche, which made it possible to create shoes of impeccable quality.
Previously, craftsmen made their products only for a special circle of influential people. Now, having expanded its capabilities, the workshop Marina De Gaulle (Marina De Golle) can provide its services to those who know a lot about impeccable style and appreciate the true quality of handmade work.
Over many years of work Marina De Gaulle (Marina De Golle) has accumulated extensive experience in sewing luxury handmade shoes and outerwear, both from traditional leather and from crocodile, ostrich, and python skin.
For the manufacture of shoes and outerwear, the highest quality materials from the best Italian manufacturers are used, coupled with unique technologies of craftsmen. The workshop produces both men's and women's shoes, starting with classic shoes and ending with stunning boots made from the skin of exotic animals, which are impossible not to pay attention to.
The whole shoe making process
Interviews are my favorite genre. Meeting people, discussing interesting things with them, making predictions and learning something new about the fashion industry are all very valuable to me. Today in the section “ Interview” – Marina De Gaulle, founder of the format brand of the same name atelier-boutique, with whom we met in her company store on Prechistenskaya embankment and I asked her a few questions.
Marina, now many designer brands have appeared in Russia and most often these are clothes, less often accessories and almost never shoes. Tell me, why did you want to fill this particular niche?
First of all, I did what I loved, made beautiful evening dresses. They turned out very well and were a success. Then I tried to make a jacket for myself, it came out very beautiful, and one of my friends saw it and asked me to make the same one, but in a men’s version. He began to wear it with joy and after a while his friends ordered the same jackets.
By the way, why is your favorite material crocodile leather?
Not at all, I work with any leather and fur. Working with crocodile leather requires a lot of effort: special equipment, high-class craftsmen, suppliers of first-class European materials - we have all this, so we produce a very high-quality product. I am a supplier of first-class European material from Italy. My workshop is located in Moscow and Italy. Our craftsmen can produce a product in the best quality according to individual standards in an extremely short time.
I understand that your men's collections are more successful than your women's?
No, the ratio is approximately 50/50. Mostly, of course, the buyers are men, but they buy for their ladies. At the same time, we still have clients who order children’s clothing - fur coats, jackets and shoes.
What is the most important thing for you in your work?
It is very important to me that every item is made with love. We have a special approach to each client, for example, we give the opportunity to dream up and become a participant in the design process. Very often a person comes to us with an idea that he has been nurturing for a long time, and we help to realize it. Also, our format allows us to be useful to people with non-standard parameters and figure, for example, in the history of our brand there were shoes of size 56. Agree, factory brands can very rarely offer such variety. And it’s incredibly interesting to do what you love very much!
What is your pricing policy?
With such quality, we have the most best price in the city.
Do you think you can compete with more established brands?
Just recently, at a company in Italy, I met with the designer Philipp Plein. The first thing I liked was that he makes things himself and maintains his collection personally. The second thing is that we order materials in one place. I also order accessories, leather, fur from the best suppliers in Italy, the same place where the world's most famous brands such as Chanel, Berlutti, Tom Ford, Gucci
Do you have any bestsellers?
These are handbags made of crocodile leather and fur coats. The most important thing for me is quality and comfort, things that make you feel comfortable and cozy.
How important do you think the personality of a designer is in brand positioning?
My clients tell me this: “Your brand is you.” Although, I don't completely agree with this. There are people who come specifically for high-quality clothes and accessories, and they have no idea who Marina De Gaulle is, and there are those who come specifically for my person.
Do you participate in Fashion Weeks? What do you think about this?
In 2009, I participated in Fashion Week in Moscow, we had a presentation of products in the showroom area. Having assessed the result, we came to the conclusion that the format of our brand does not quite fit into events of this level.
Do you track trends?
Yes I love it beautiful clothes and I always choose those things in which I feel like an individual.
A few words about future plans.
I like working with fur. I make fur coats in Italy, and there is a small workshop for individual tailoring in Moscow. My plan is to open another store. I also want to make the highest quality cashmere items, cozy tracksuits, jumpers and develop production in Italy and my brand Marina de Golle.
The exotic animal skin brand Marina De Golle is aiming to expand in Russia. So far, the brand’s products are available only in two locations in Moscow, but the company has ambitious plans.
Among other things, this is entering the international market. FashionUnited asked designer Marina de Gaulle how her signature brand is developing.
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When did you decide to launch your own brand?
From early childhood I experienced a great craving for creativity. At the age of 7 it was a passion for drawing, closer to adolescence - sewing clothes. At the age of 18, I visited Italian shoe workshops. It was then that I decided to create the Marina De Golle brand - a brand for the production of products made from the skin of exotic animals.
In what price segment does Marina De Golle operate?
The Marina De Golle brand operates in the luxury segment. High-quality materials, modern equipment, the maximum amount of handwork and individual models for each of our clients cannot be presented in any other segment.
What audience is the brand aimed at?
The brand is aimed more at the business elite, since all the brand’s products embody not only high quality, but also emphasize high quality with their ideas and stylistic orientation. social status client. This includes outerwear, shoes, and bags. But I would also like to note that our assortment also includes accessories that are quite accessible to young girls.
Where are the brand's products presented?
The brand's products are currently presented in the Atelier “Marina De Golle” and in the beauty salon “In the Image”. Now we are working to present our products in other boutiques and corners of Moscow shopping centers.
What are the specifics of the Marina De Golle brand? What products does the brand produce?
As I said above, the Marina De Golle brand is designed for established and wealthy people, so almost all products have classic style. Among the main assortment we can highlight outerwear- leather jackets, fur coats, vests made of fur of the best varieties of sable, as well as shoes and bags. Among the additional assortment, the accessory group stands out - bracelets, iPhone cases, iPad covers.
Why did you choose leather as the main material?
The production of leather products is much more complex than the production of fabric products. I always liked solving complex tasks, because by solving them, you are constantly developing and never stand still.
What kind of leather do you use? Where do you order it?
When sewing products, we use only the best quality leather. Depending on the client’s request, the supplier can be any country, because we do not limit our clients’ choices.
How is the production of leather goods organized? What technologies are used?
Now everything is actively developing, and we are trying to keep up with the times, using only specialized equipment and advanced technologies. In addition, during production we use the maximum amount of handwork.
When producing custom-made clothing and shoes, what are the main difficulties?
The main difficulties are most often associated with organizing fittings. But this no longer depends on us, but on our clients, since they are all very busy people.
In the Marina De Golle workshop, clients can participate in the design development. Is it difficult to please, to reproduce exactly the buyer's ideas?
Our brand is customer oriented. I have created a team of only professionals, so we have no difficulties in accurately translating clients’ ideas into reality.
In the context of the eco-trend today, many designers are starting to work with artificial leather and fur. How do you feel about this trend?
I treat it quite calmly, everyone has their own choice and everyone has the right to choose the direction of their activities.
What are your plans for further development of the brand? Does Marina De Golle plan to become a general like Charles de Gaulle, not of the army, but of the fashion industry?
Of course, we have a lot of plans! We are planning to expand our product range and enter the global market. As for the general of the fashion industry, I don’t know about the entire fashion industry, but the Marina De Golle brand will definitely become the general in the production of products made from the skin of exotic animals!
Text: Natalia Popova, FashionUnited
