stylist, style coach
Today, using the example of Christina Hendricks, I would like to show how to dress at 40 years old if you have a body and at the same time you are far from a model in appearance. The first thing to do is to forget everything that you saw in the TV series and that Alexander Vasiliev advised you. Cardigans, blouses and other knitwear in pastel colors do not decorate a woman’s body, do not add elegance to her, do not bring aristocratic sophistication, but simply “babit”...
Among our compatriots there are also many negative examples of the abuse of knitwear. Alla Verber alone is worth it!
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You need to understand once and for all: soft and shapeless = thick, graphic and contrasting = fit. Therefore, by the way, not every black person is slimming.
It is necessary to say a few words separately about jackets. They are present in almost all recommendations for women's bodies, but finding a properly fitting jacket if you have breasts and a stomach (or maybe even both) is almost impossible. But here, paradoxically, you need to go not from the basic side, but choose a more extravagant option - with a peplum. This is exactly the case when black simply transforms the silhouette.
A complex cut with a lot of folds can turn a slender girl into an indistinct mess, but on the contrary, it works wonders with fuller figures.
Among my clients over the age of 40, there are many fans of Vivienne Westwood, although it would seem that this is an extravagant avant-garde brand. But it is the complex cut that adorns the shapes.
Women with large breasts are accustomed to wide straps on bras and dresses, but it is they who most often spoil the picture, creating the effect of a small head. They look harmonious only on a beige dress.
For all other dresses and tops, it is better to have either thin straps, if your arm size allows, or open shoulders.
Notice how a wrap dress visually tightens your breasts. This is an excellent solution not only for the evening, but also for a casual look. Especially if the dress or top has a print.
This is exactly the dress that Diane Von Furstenberg sells season after season. Fits perfectly on any figure and slims you by five kilograms at once. But even here you need to be careful with the print. Even if you're an autumn type, avoid vintage colors - they look cute on girls, but on women they just look like a dressing gown. Choose beautiful, rich colors and colorful prints.
If the print makes your eyes slightly dazzled, then you are on the right track!
And finally, a few words about outerwear. Despite all the articles about the basic wardrobe, a beige trench coat or coat is not the best option for a woman with curves.
A coat that fits too tightly can also add a few pounds.
Straightforward and honest - these are the words that come to mind first when you study the blog of the famous stylist and columnist Roman Medny. Roman dresses famous women in Russia and Ukraine, and also runs a daring blog, medny.ru, where he examines the sociology of fashion in a manner unique to him.
Today Roman Medny talks to styled.asia about women's fashion, the work of a stylist and what mistakes should be avoided in creating an image.
Roman, why do you think your blog, among a wide variety of blogs, has become so popular? Did the so-called provocative materials, in which you evaluate the wardrobe of celebrities from young to old, play a role?
On the one hand, yes, it attracted and continues to attract attention, but on the other hand, not only I do this, but for some reason it is my blog that attracts thousands of readers every day. In addition to laughing, people also want to learn something useful, and here I am probably the most humane of fashion bloggers, because I try to write about what is applicable to real life, and not just about fashionable must-haves for the soft European climate. In fact, this combination of humor and practical use is the secret of my popularity. I now use this approach, tested on the blog, on television and in my video courses.
- How do you cultivate taste? Do you often experiment with style?
Taste is the experience of aesthetic experiences. Moreover, these experiences should concern not only clothes - this is a special way of thinking. Aesthetics is in everything - in the art you perceive, in the books you read, even in what you eat. I hone my taste in art - it is the most striking illustration of the spirit of the times. Fashion follows art, and everything here is quite predictable. Art teaches you not to think in stereotypes: “a pencil skirt goes with both jackets and cardigans,” but to see shape, color, and boldly handle them, without being attached to clichés.
Regarding experiments with my own style, I have periods here. Sometimes I’m a fan of clothes and just buy everything I see, and sometimes I’m just imbued with a slight antipathy towards the object and can go for several months in the same sneakers. I never suck anything out of my fingers, I don’t force myself to look for it - somehow it’s all there on its own. There are just things and people that inspire, and again you can’t help yourself - you open the closet and think about combining the incongruous.
How do you assess the development of fashion in the territory of the former USSR? Why do we continue to cultivate all kinds of clichés, while in 90% of cases you can always recognize our citizens in a crowd abroad?
We started dressing quite recently and haven’t “gone full” yet. At the same time, we do not have an aesthetic tradition - all of us had parents who dressed moderately poorly, even if it seemed good at the time. And now we must go through certain stages. To eliminate total illiteracy - to show men that a suit can be worn not only for weddings and funerals, but because it is beautiful and comfortable, for women to learn that a down jacket is clothing for very extreme conditions and the cold is not a reason to look bad. Then we will gradually begin to look more adequately at ourselves, at our strengths and weaknesses, and emphasize one while hiding the other. Now they don’t emphasize it, but stick it out all at once. Over time, we will become saturated with brands and realize that if it doesn’t suit you, no matter how branded it is, it will not add beauty. All this takes time and effort, because nothing happens on its own. But the effort that women are willing to put into looking good suggests that it won't take us that long.
Some people believe that going to a stylist means you have no personal taste - how can you comment on this? Why, by the way, can’t your beloved friend cope with this role?
In our country people go to the dentist with acute pain, they go to the surgeon when they can no longer bear it, to the hairdresser when they are completely overgrown. And for some reason it is believed that you need to go to a stylist if everything is really bad. But that's not true. A stylist is a person who can impartially look at you from the outside and give objective advice. He is not afraid to offend you, and does not think about how you will look together, he does not feel hidden envy towards you, which often guides a friend’s advice, because, as we all remember, a woman’s happiness is a bald friend. A stylist’s advice is needed not only for those who realized that they haven’t dressed for 30 years and just hung some rags on themselves. Women with good taste and an established style regularly come to me to get a boost of new ideas, some fashionable solutions that can make this style more interesting. Some people are willing to spend several hours every day collecting and analyzing this information, while for others it’s easier to set aside a couple of hours every six months to meet with a stylist who has already collected and analyzed everything. This means going to the dentist every six months to check the condition of your teeth, and, if necessary, carry out gentle procedures in order to please everyone with your smile for six months.
There is an opinion that several very recognizable and trendy things in one set make the look boring, do you agree? Do you think it’s worth getting rid of the habit of “I’ll wear all the best at once” or is it still a special style?
There are three main methods of working as a stylist - harmonic, iconic and silhouette. A trendy item is definitely iconic. This method involves creating a neutral background for a bright accent. Moreover, this emphasis is not placed at the last moment, when the image seems grayish, but the entire image should “grow” out of this emphasis. If you think with this logic, then there is no way to insert a second celine bag, because there must be one center. Trying to cover up a lack of taste with fashionable mastekhevs is like pouring mayonnaise on a failed dish.
- What to do with obvious logos?
There is no more effective way to sign the lack of personal taste than to dress in a branded total look. I consider any attempt by a brand to promote itself at the expense of the buyer as unacceptable impudence. And I will never understand who buys Chanel terry slippers with a logo for 500 bucks. Even if you cover them all with logos, they still look like free hotel slippers!
Have you, as a stylist, ever reconsidered your view of a particular item that was previously considered unacceptable?
I generally have very few things that I consider unacceptable. You can find a context for almost everything, even rhinestone boots. The exception is the outright trash described above.
Recently, the topic of eliminating the use of fur in clothing has been especially actively discussed, what is your position? Do you accept fur in accessories - on bags (like Fendi this winter, for example)?
I am extremely calm about this topic. I understand the position of vegetarians on this matter, but when meat-eaters begin to speak on the same topic, it smacks of hypocrisy. So, you can’t gas hamsters, but you can gas cows? It only hurts when I see the mediocre use of fur and realize that 300 chipmunks died in vain. The cemetery must be worn with dignity.
Is it worth looking for decent options from local designers or is it preferable to have more global “names” in your wardrobe?
The main problem of domestic designers is inadequacy of pricing. Yes, we do not have a developed infrastructure, but designers are not trying to develop it in any way, quite calmly setting a price tag comparable to the price tag of European fashion houses with a history. At the same time, without offering fundamentally excellent quality. And then these same designers cry about how they are not understood. Our designers lack technological thinking - it is simply impossible to collaborate with them. They either offer you an item that has been worn out from shows and filming, or it is stupidly custom-tailored. Attempts to order something from a lookbook end with the item being performed in a completely different material and everyone pretending that this is how it should be. I don’t collaborate with domestic designers; it’s easier for me to go to Europe for a couple of days than to worry about getting the desired result.
- Your wishes to the readers.
If you're reading this, it means you're already concerned about your appearance. But don’t forget that style is not just clothes, it’s a way of life. Therefore, I wish you more pleasant travels, interesting books and delicious food.
Detailed information about Roman Medny. Biography, education, coaching activities of a stylist.
Roman Medny He has been involved in fashion and style for 10 years, despite his fairly young age, he has established himself as a true professional in his field. But initially, the guy, of course, did not think that he would connect himself with the fashion industry, although this topic was always interesting to him. In order to learn more about this author and his talent, you need to know some points of his biography.
Stylist Roman Medny born on January 25, 1986 in Kyiv. He received his higher education at the Donetsk National University at the Faculty of Philology (Russian language and literature). In 2005, Roma moved to St. Petersburg, began working as a chief editor at the Hotel and Restaurant Business magazine, while simultaneously collaborating with the Restaurant Vedomosti magazine, as well as TimeOut.Petersburg and Sobaka.ru, for which he wrote about fashion and style.
Roman Medny decides to move to Moscow in 2007. There, as an author, he collaborates with the magazines “Afisha” and “L`Officiel”. Since 2008, he begins to practice individual consulting and shopping support, and in 2009 he takes Marangoni courses in the specialty “Fashion Styling”. In 2011, the aspiring stylist studied makeup at the Make-Up Atelier courses and later completed an internship in Paris at the Make Up For Ever training center.
So, in 2011, Roman began active coaching. The stylist conducts trainings in Moscow, St. Petersburg, Kyiv, Novosibirsk, Tyumen, Vladivostok, Kaliningrad and others. Roman Medny's master class at the InterCharm exhibition attracts about a hundred participants. The main feature of his master classes and trainings is comprehensive work with the client, going beyond just his own area (hairstyle, makeup, clothing), a comprehensive impact on the client through the formation of a certain aesthetic environment that would push the client to actively work on his image.
In 2011 style icon Roman Medny with a group of his clients went to Venice at the Biennale of Contemporary Art to conduct an experimental course “Contemporary Art and Fashion”. This practice began to be repeated regularly. Working on the client’s image, Roma creates a lifestyle in which the client feels as comfortable as possible and is ready for changes.
The stylist became a real expert in Life Style Management, he wrote on the pages of such publications as: “Russian Reporter”, “Gazeta.Ru”, “Expert”, etc. Forbes Russia magazine named Roman one of the best specialists in shopping support. Since 2012, Roman began hosting a TV program on the Ukrainian TV channel STB, in which he teaches viewers the basics of good taste. In its time segment, the program became the most popular on Ukrainian television.
In January 2013, the guy took part in compiling a training for the management of Italian fashion houses commissioned by the Italian Fashion Chamber, and since the same year he has been collaborating with Forbes.Ukraine. In 2014, Roma released a capsule collection of accessories together with AGE.
As you can see, answering the question "Who is Roman Medny" we can say that stylist Roman Medny didn't appear from anywhere. This style and fashion expert is now in great demand, but he has worked and continues to work hard to ensure that his many readers and readers, viewers and spectators look the best. He knows everything about body types, contrast, color combinations, features of men's and women's wardrobes, and knows what to do with all this.
How to get training from Roman Medny?
In addition to the fact that the stylist conducts live master classes and trainings in different cities, he decided to conduct style training online and remotely. So, now anyone who cannot attend live trainings can take courses by Roman Medny at any time and in any place convenient for you. Not every person has the opportunity to come to Moscow, Kyiv or another city for personal training or consultation with a stylist. And anyone can learn style, fashion and how to dress correctly! Remotely, from the comfort of your own home!
The stylist has a large number of books and courses in video format, which are very popular, not only among women, but also among men. Men also want to look and dress beautifully and stylishly, and Roman helps them a lot with this! For example, video course "Women's Festive Wardrobe" video course "Festive men's wardrobe", video training "Men's style from A to Z", video course "Hairstyle in character", video course "Rules of women's tights" and many others. There are separate courses on seasonal wardrobes and style trends. There is also material on the topic of how to become a stylist - video course "How to become a stylist and make money doing what you love."
These and many other courses and materials can be found , as well as on the blog and YouTube channel of this stylist. He has a huge number of useful videos, articles on the basics of style, on the newest trends, on current new products of the season, on “smart style”, etc. In addition, there are freely available books by Roman Medny: book "Women's basic wardrobe" And book "5 steps to the image of a successful man." The books are free and can be downloaded from the author’s website.
Why is the stylist so popular? What do his clients say? Any reviews?
Roman Medny assures his clients that individual style and good taste are not some abstract concepts that only a select few can comprehend. Clothing is a reflection of a person’s lifestyle and way of thinking, and taste manifests itself when all this is in harmony. From his experience, the stylist realized that there are no people without taste, there are those who simply have not learned to express themselves in clothes, there are lazy people.
Most stylists look primarily at appearance, perceiving the client as a mannequin that needs to be dressed up. And Roman thinks specifically about the person, trying to find what will make him strive for perfection, and gives the knowledge that is necessary to follow this path. It is this approach that makes the stylist Medny so popular and famous. His clients are delighted with him and his work. This is why there are so many online positive reviews about Roman Medny and words of gratitude addressed to him.
If you want to get acquainted with the work and approach of this stylist, then you can always use his free materials first. Download the books we talked about above. And also study video seminar "Fashion trends of the spring-summer 2018 season", video seminar "The Art of Restyling", video seminar "Types and basic methods of composing images", favorites of the online program "Logic of Style". These materials can also be downloaded and studied for free on the stylist’s website. In general, the official website of Roman Medny has everything you need for a transformation!
So, if you have a desire to look fashionable and stylish, without losing yourself and your image, then Roman Medny will teach you to express your thoughts and lifestyle not only with the help of your wardrobe, but also with the help of accessories, hairstyles, makeup, etc. d. The stylist will tell you in his videos, courses and trainings how not only to dress beautifully, but also to find harmony between your inner state and appearance, to please people and be the subject of their admiration.
Roman graduated from Donetsk National University. In 2005 He moved to St. Petersburg, and in 2007. to Moscow. He began collaborating with L'Officiel and Afisha magazines, and in the late 2000s he began actively consulting and providing proper shopping services. Since 2011 conducts traveling coaching seminars and master classes speaking in major cities of Russia and neighboring countries.
Roman Medny: in my lessons I will share professional secrets and help you choose stylish looks for every day and find your own unique style.
The main difference between Roman Medny and most other stylists is that first of all he looks at a person and tries to understand his desires, bring him closer to perfection, and does not just see him as a mannequin. This approach attracted attention and attracted the first “big” clients.
Roman Medny knows absolutely everything about creating a fashionable look for every day
He has an innate perfect taste. He can accurately select colors and shades, play on the contrast in body types and, most importantly, explain to the client and students why they need to create just such an image. If you want to look perfect every day, change your wardrobe and always be aware of new trendy models, then Roman Medny’s courses are what you need.
