Like Apple (“apple”) and Windows (“windows”) in English or “Dobry” in Russian. However, foreigners, for whom this term is alien, often perceive it as a simple name, without even knowing about its real meaning. Consider, for example, a word like supreme. It's not just an adjective English language, but also the name of several brands. Which ones? Let's find out!
What does supreme mean in English?
First of all, it is worth finding out what the adjective you are studying means in the original language.
Translated into Russian, supreme is “the highest” or even “the highest”. It is not surprising that this word has been chosen as the name for several brands. After all, among the English-speaking population it evokes strong associations with something best of its kind. Just like at one time the phrase “high quality” (“top quality”), which today has become depreciated due to the fact that caring Chinese write it on absolutely any product, thus trying to attract the attention of potential buyers.
Supreme clothing brand
Paradoxically, the name Supreme would be more logical to use for the name of clothing brands a la Chanel or Dolce & Gabbana, which specialize in making outfits for wealthy people who want to be stylish and exclusive. However, this is the name of an American brand specializing in the production of casual streetwear.
The main types of products that come out under this brand are hats, baseball caps, T-shirts, shorts, sweatshirts, jeans and jackets.
The peculiarities of clothing of this brand are its simplicity and convenience of the outfits produced. Also, outfits from Supreme are of high quality, which allowed the brand to quickly become famous in the world market.
Other features of this brand include small production runs. That is, each collection is conceived as limited. The essence of such a policy is to increase the excitement of buyers, and also to prevent clothes from collecting dust in warehouses.
History of appearance
The founder of this brand is James Jebbia, who opened a small store in New York in 1994. At that time, the concept of “street clothing” was new and none of the serious couturiers risked working in this area. The fact is that it was difficult to predict what ordinary guys would like and what not. And impose your own tastes on them, as is done in the world high fashion, was very problematic.
However, Jebbia was not afraid to start working with this type of client. He explained his decision by the fact that he was once faced with the lack of everyday comfortable and high-quality clothing in the fashion industry, which would not be part of a sports uniform. Realizing that he was not the only one, the entrepreneur decided to found his own brand.
Despite a modest (for New York) budget of twelve thousand, James's store soon began to generate huge profits and its owner began to expand his business.
The company's logo (which to domestic consumers more closely resembles a Colgate toothpaste package) was made based on the ideas of a fashionable American copywriter, Barbara Kruger. It is noteworthy that Jebbia decided to officially register Supreme as a trademark only nine years after its creation. He explained his decision by saying that he was too busy to waste his time on such formalities.
Supreme Sports Gear
After six years in business, James decided to expand his product range. And since 2000, his brand also began to produce bicycles, boxing gloves, skateboards, bats, etc. sports equipment.
In fairness, it is worth noting that in in this case Supreme is not the manufacturer of these products. Jebbia simply allows his name to be put on products from other, lesser-known brands and sells these items in his stores as well.
x?
The founder of the Supreme brand, James Jebbia, is perceived by many as a successful fashion designer, although this is not entirely true. He is, rather, a genius marketer who has an unimaginable sense of what people like and knows how to sell it to them, and at fairly high prices. So, for example, today an ordinary plain cotton cap with an embroidered Supreme inscription costs fifty euros on the company’s official website, which is not cheap, even by European standards.
Proof of James' intelligence was his next business move. After the brand became very popular, its owner entered into contracts with famous clothing manufacturers, and together they began to produce streetwear called Supreme x... After the x usually comes the name of the brand with which Supreme collaborates.
Louis Vuitton, Lacoste, North Face, Nike, and Champion - this is far from full list those brands that today produce clothing for the James Jebbia brand.
It is noteworthy that these products are simultaneously presented in both their branded boutiques and Supreme stores.
Hockey equipment
As mentioned above, James Jebbia officially registered the word supreme as a trademark name only in 2013. Thanks to this, the world famous hockey equipment company Bauer Hockey was able to use this for its own benefit. She released a series of equipment (skates, sticks, protection, etc.) under the Bauer Supreme logo.
Thus, the company managed to attract the attention of fans of Jebbia brand products.
To be fair, Bauer only used the word supreme, but its design was in no way similar to the James Jebbia logo.
Computer game
Those who like to play on the computer know another proper name, which includes the adjective in question. We are talking about the Russian computer game Supreme Commander (“Supreme Commander-in-Chief”), released in 2007. Its genre is real-time strategy.
Also in the same year, an independent add-on was released - Supreme Commander: Forged Alliance, which was liked by gamers, and not only in Russian Federation, but also in Europe, the USA and other countries.
Coffee supreme
In addition to all of the above, supreme is also a type of coffee (Arabica). Coffee beans of this quality are grown mainly in two countries: Colombia and Peru.
In both countries, supreme coffee is not the name of the Arabica variety, but the level of its quality.
For example, in Colombia, varieties marked supreme are made only from large, selected, high quality whole grains.
In addition to it, three more types are common in Colombia - extra, excelso and passila (made from production waste and does not leave the country). So if the packaging of this drink from Colombia is marked supreme, this means that this is the best that could grow in this country.
In Peru, the “supreme” mark is placed on organic single-varietal Arabica beans, also of the highest quality.
That is why, if there is a bag of this aromatic drink on the store shelves, the name of which contains the word in question, as a rule, the country of its production and the exact name of the type of Arabica must also be indicated there. If supreme is presented as the name of a variety, then this is either a fake or dishonesty of the translator.
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There aren't many streetwear companies that have achieved cult status. Today we’ll talk about one of these companies, this Supreme, which means you will find out below. Add our website to your bookmarks so as not to miss useful information from the jargon of fashionistas and street argot.
However, before continuing, I would like to recommend you some more sensible news on the subject of the jargon of modern fashionistas. For example, what does Slip-on mean, what is Snickers, how to understand the word Angst, what does the term Exclusive mean, etc.
So let's continue what does Supreme mean?? This term was borrowed from French "Supreme" translation, " higher", "supreme"Nowadays, this company produces exclusively hype gear, and all new items are snapped up like hot cakes.
Supreme is a very popular streetwear company among teenagers
Supreme- This famous brand men's clothing, but besides this, the company produces souvenir keychains, skateboards, mugs, cards and even bicycles
Cultism there is no doubt about this brand Supreme is a kind of teenage religion, and to be convinced of this, you need to know a few facts. For example, a company produces rather useless things under its brand, like knives and axes, which, as you understand, skater completely unnecessary. However, recently, Supreme has outdone itself by launching the "Suprim brick" on the market. Yes, you heard right, this is no hyperbole, a real brick, red flowers with an embossed inscription " Supreme".
It is worth noting that in our time, street clothes are no longer the lot of the elite. Moreover, streetwear is very successfully intertwined with collectible and classic items.
Many teenagers sometimes wonder: what is street clothes, and street fashion in general?
Streetwear(streetwear) is unusual style in clothing, formed in the early 80s of the last century, when skaters and the clothes they wore became especially popular (skatewear)
Sometimes street style can be confused with hip-hop fashion. A special element of streetwear is vintage-style sports shoes. Originally, the creators street wear" took their inspiration from late hip-hop culture and the rough aesthetics of punk. The origins of this style are rooted in two large American cities, Los Angeles and New York. In addition Supreme, brands such as H&M, American Apparel, and Uniqlo produce clothes in this style.
Supreme
This company was founded in 1994. It was then that the first store opened in Manhattan. The founder and inspirer of Supreme was James Jebia, and although he was very far from skateboard themes, he liked this rebellious spirit that hides in every skater. In fact, skaters did a lot for James and helped him as best they could, partially becoming co-authors and buyers of his products.After reading this short but informative article, you learned What does Supreme mean?, and now you can explain this simple word to your acquaintances and friends.
