Recently I thought that it might be a good idea to re-watch the movie “The Devil Wears Prada.” A really interesting film with a lot of references to the world of fashion. AND main character, which is so similar to Anna Wintour, however, this is not surprising, because the book on which the film was based was written by Wintour’s former assistant. And Demarchelier, who couldn’t help but be mentioned. And, of course, Prada. It is no coincidence that the main character of this film is dressed in Prada, because Prada is a strict style, straight lines, clear silhouettes, rough materials. Clothes are a fortress. Clothing for an iron lady, however, is too soft, rather for a steel lady.
Today Prada produces both clothing and accessories, shoes, and in 2007 Prada even released its own LG Prada (KE850), which sold for $800. Prada is both a fashion house and a brand. Prada's headquarters are located in Milan.
The history of Prada began at the beginning of the twentieth century, more precisely in 1913, when a man named Mario Prada opened a small store in which he sold travel bags. That's right, the history of Prada began with bags. Mario Prado, among other things, used soft walrus skin, a very exotic material, to make bags, which attracted wealthy clients. In those days the company was called Prada Brothers. After Mario's death, his daughter, Louise Prada, takes over the management of the company. This happened in 1958. At the same time, the company received its name, known to this day - Prada.
By the 1970s, Prada produced truly luxurious bags: decorated with crystals and rare types of wood, but they no longer brought in their former income, and Prada also began to produce clothing.
Prada bags and perfumes
In 1973, the family business was headed by Mario Prada’s granddaughter, Miuccia (Miuccia) Prada. It was under Miuccia that Prada gained worldwide fame. A line of youth clothing was also launched - Miu Miu, short for the name Miuchiya. Prada also started producing sunglasses, with bulky square frames in bright colors. These glasses were immediately dubbed “ugly Prada,” but after some time they became real symbols of the brand.
Miuccia Prada was born on May 10, 1949. She is the youngest granddaughter of Mario Prada, the founder of the company. Miuccia is a Doctor of Political Science and Philosophy. As a young woman, she joined the Italian Communist Party and actively fought for the rights of women in Milan. Married. Her husband Patrizio Bertelli, formerly involved in the sales business, is now also actively involved in the management family business- by Prada.
Miuccia Prada is today called one of the most influential designers in the fashion world, “the first lady of Italian fashion,” and she is distinguished by her modesty and intelligence. Doesn't like talking to journalists. Her interviews are a rarity. At shows, she only looks out from behind the scenes at the podium for a second, explaining that it would be stupid on her part: “toddling along the catwalk after all my luxurious models is not a good idea.” In her opinion, “a designer cannot be successful if, in addition to his main collections, he does not at least create shoes and bags.” When asked if she wears clothes from other designers, in one of her few interviews, Miuccia Prada replied that yes, but only when “they are either dead or poor.” When asked what the secret of her success is, Miuccia invariably answers only that “she just lives.”
Miuccia Parada's new clothing collection "Autumn-Winter 2012-2013", which was shown in Milan, was dedicated to power. In her new collection, the designer asked the question of how power dresses, and decided to give men more power and strength with her clothes. This collection contains many elegant coats, white shirts, formal suits, and vests. And movie stars, for example, Willem Dafoe, Garrett Hedlund, Tim Roth, Adrien Brody, acted as representatives of the authorities on the podium. The scenery was a screen on which there was an image of the Palace of Power, illuminated with neon lights.
Prada spring 2012 collections
Prada is also famous for the architecture of its boutiques, which are located in many major cities around the world. This is how the boutique in Tokyo stands out for its architecture, which has a pentagonal shape and consists of six floors. Its façade is made of diamond-shaped glass and extends into the roof. This boutique is a very memorable building. The Texas Prada boutique is also famous.
The Prada house acquired brands such as Gilles Sander, Helmut Lang, Azzedine. For some time they also owned the Fendi fashion house, but it turned out to be an unprofitable project. And soon it was sold to Michael Jackson, who entrusted its management to his sister. In terms of its influence in the fashion world, Prada today can rival even such a giant of the fashion industry as the corporation.
How many brands are there about which films are made and poems are written? This one is so iconic! What else can you call a brand whose products women simply hunt for? After all, everyone remembers that the devil wears Prada.
History of Prada
The history of the company began in 1913 in Milan. Then Mario Prada opened a shop selling elegant travel bags. Fratelli Prada, as this brand was originally called, immediately began to enjoy increased public attention. But then it was relatively calm. Mario handed the company over to his son Alberto, who passed it on to his wife Louise in 1959.
In 1979, Louise gave the company to her daughter Miucia. And the company owes its success to her. Miuchia and her husband developed a strategy to conquer the world of the fashion industry.
In 1985, the company successfully introduced a nylon version of the black Chanel handbag. The line was launched in 1989 women's clothing, in 1992 male. In 1987, the collection of youth clothing Miu Miu (short for Miuchia) appeared.
In 1989, Prada, which at that time had become a popular company, headed by Miuchia, showed its first line of ready-to-wear clothing. The collection was made in soothing colors. In the early 1990s, sunglasses with square, thick frames in bright colors were released. Buyers called the glasses “Ugly Prada” for this reason. Despite this, after a while, they became business card brand.
Miuchia called the stores Epicenters. They consist of screens that are assembled at different angles. The screens show the latest collections of the brand, and in addition, they even talk to customers.
Since the 1990s, the brand has conquered the United States and Asia. By 1997, Miuccia Bertelli's husband bought a 10% stake in Gucci to influence the policies of a competitor. After this, other companies began to join the concern.
The brand is constantly developing. Miuchia lives by the motto of not giving up, learning and fearlessly stepping into the world.
Prada product range
Bags
These company accessories are truly legendary. Any fashionista dreams of purchasing a bag from this brand, as it is simply impossible not to want it. Even if a woman does not know that in front of her is a bag from this company, she simply will not be able to pass by. First of all, the logo in the form of a triangle catches your eye. And it’s simply unnecessary to talk about the appearance of these accessories.
Each of the bags from this popular brand is distinguished by sophistication, style, harmonious shapes, and beautiful, rich colors. Women strive to own bags and at the same time, without haggling, pay a lot of money, since this purchase is not only an image accessory, it testifies to the status of its owner. Having bought this bag, a woman becomes a higher rank in her own eyes and in the eyes of those around her.
Perfume
The company, as before, is a family firm, headed by Miuccia. A new direction of the company’s work is connected with it - perfumery. Miuccia designs bottles and packaging for perfumes and takes part in the production of perfumes.
The brand produces not only eau de parfum. Collections of perfumes have been created that are united by some kind of aroma, these are lotion, perfume, shower gel, deodorant. The packaging exudes sophisticated style and elegance.
Prada produces perfume for both women and men. In addition, the collection includes unisex perfumes, which are popular among young people. Unisex perfumes form the basis of the boutique collection. Designed this collection and designed the bottles famous company Lalique. The perfume bottles are simply beautiful.
The unisex perfume collection includes Oeillet, Iris, Fleur, Ambre, Violette, Tubereuse, Benjoin and Opoponax. These names correspond to the base aromas of each perfume.
Prada by Prada is a women's fragrance that was released in 2004. The fragrance was created by real masters M. Gavarri and K. Benjamin, who had previously worked for Calvin Klein, Nina Ricci, Ralph Lauren and Giorgio Armani. For this fragrance, the creators were awarded the FIFI Award in 2005.
Intense and Tendre were made in 2005 and 2006 by K. Biname and K. Gavarri. These are two women's scents, the first is rich and spicy, the second is delicate and light.
Miuchia participates in the creation of fragrances. Together with the famous Danielle Ardier, they released the men's perfume Deluxe Men. This is a pleasant daytime scent that is intended for confident men.
The men's fragrance Infusion d'Iris was created by Daniela Andrieu. A day and evening scent that excites women. Miuccia designed the bottle and packaging. This is an elegant light gray bottle with a metal Prada crest.
The new fragrance Infusion de Fleur d'Oranger was released in 2009. It is a feminine, romantic scent.
The company is constantly working on creating new wonderful scents to delight fans.
Shoes
In the new line, the company presented shoes in one design, but at the same time played with it in various combinations of colors and materials. There are beautiful boots, the lower part of which looks like separate shoes worn on top of the boots. The effect is enhanced by a contrasting combination of colors or materials with a different texture. Massive heels that have a curved shape attract a lot of attention. The main material from which the shoe collection is made is luxurious python leather. It was combined with the finest suede, satin or python skin of a different, contrasting color.
Over time, the brand has gained greater popularity; separate publications are published that are dedicated to the history of the brand and its collections. In 2003, the book “The Devil Wears Prada” was published, and subsequently a famous film was made based on it. Prada is the largest global concern, which includes six different brands, and in addition, more than 300 multi-brand and mono-brand brands in various countries all over the world. Products found in all big cities peace. For example, in the USA there are more than ten boutiques in New York, San Francisco, Chicago, Aspen, Las Vegas, Los Angeles and Boston. In Russia, shoes are sold in the Sapato online store.
Phones
In May 2007, the concern, together with the mobile phone manufacturer LG, released the LG Prada phone (KE850), which sold for $800.
In 2009, the second generation of cell phone was released - KF900, which supported the 3G standard, and in addition, the newest slider keyboard, which increased its functionality. The phone is connected via Bluetooth to the Prada Link wristwatch and its owner reads messages on the watch.
At the end of 2011, the third generation of the phone appeared - Android smartphone LG P940. This phone is made in the form of a candy bar and is equipped with a 4.3 inch touch screen. Captivates with style appearance and technical characteristics.
Glasses
Gives a person a sophisticated style. All brand glasses have an individual number, which is etched on the surface. The number serves as confirmation of the quality of the lenses and protects against counterfeiting.
The collection of sunglasses combines two different styles - calm and active. Thanks to this, any buyer can choose the model he needs.
The company logo, which used to be in plain view, is now located on the temple or on the inner surface of the temple.
When choosing glasses, you need to find the optimal balance between the required style and excellent quality. It is better to choose glasses from a well-known brand. By purchasing brand glasses, a person receives a different status and sense of self. The company produces glasses that combine both tradition and modernity and embody impeccable style.
Cloth
Diversity is considered an asset of the company. The concern has been creating clothing lines for both women and men for several years. Moreover, the collections are diverse.
The company's clothing stores are visited by both connoisseurs of vintage clothing and amateurs sporty style, since these clothes satisfy the needs of even customers with the most stringent requirements.
The clothes are distinguished by simplicity and convenience, which are so needed in today's fashion world. The company's clothes are easily recognizable, although they are not pretentious or overtly sexy.
It is easy to find clothing stores in any country in the world. The brand has rapidly gained a large number of fans all over the world.
It is generally accepted that the history of a brand is the story of its founders, those people who were able to go through all the difficulties and make their business known throughout the world. The founders of the fashion house succeeded, because in 2013 the team celebrated its centenary.
How it all started
Back in 1913, Mario Prada opened a small leather goods store in Milan. Soon he involved his brother Martino in the business. The emphasis was placed on high-quality bags and suitcases, which not everyone could afford. This strategy proved successful and the brand quickly became popular among foreigners. The bags were distinguished by a special chic: wooden handles, tortoiseshell decor, a scattering of rhinestones and shimmering crystals.
After Mario's death, his daughter Louise took over. She managed to establish sales in Europe and America. The course remained the same - impeccable quality and style. But by this time, the demand for bags had noticeably decreased; they seemed uncomfortable and cumbersome to customers. The company began to face a financial crisis, and then a possible collapse.
New era with Miucia Prada
Prada fell into the hands of the enterprising granddaughter of the founder just in time. It was she who, from a small family business, created an influential fashion house that dictates trends for the new season. She could not have done it without the support of businessman Patrizio Bertelli, who later became her husband and executive director of Prada.
First of all, Miuccia decided to expand the range of the brand. So she began producing clothes and shoes. Already in 1989 she saw the light new collection, which was distinguished by calm tones, with dominance of black, simple lines and styles. She stood out against the backdrop of general kitsch, so she quickly gained fans, lovers of elegance and brevity.
Another distinctive feature of the brand is its commitment to tradition, so it was decided not to produce inexpensive clothing within Prada, but to establish a separate youth brand - Miu Miu. Its name is a derivative of the name of the director Miuchiya. I must say that this decision was correct, and unusual design solutions and bright colors were able to attract young people. At this time, the company is still committed to expanding its range and begins to offer its customers sunglasses, underwear, accessories, fragrances and even smartphones. A little later, a men's line in the sport-casual style appeared.
2000-2014: development of the fashion house
Over these ten years, the brand has come a long way. In the early 2000s, the Azzedine Alaia and Car Shoe brands were purchased. Already in 2002, the first boutique was opened in Moscow. By this time, there were 160 fashion house stores in the world. After 6 years, the company allocated funds for the construction of a huge building - a transformer in Seoul. At its opening there was a show of the brand's skirts. In 2009, a voluminous book about the history of the company was published. Miuccia says that they always strived for something new, provoked, and this book can tell about this path. Soon there will be a line of bags made from eco-friendly materials with abstract geometric and floral patterns.
In 2010, an interesting project, Country of Origin, was launched, within which four completely different collections were released: Scottish, Peruvian, Japanese and Indian. Each one featured fabrics and details specific to that country. This was followed in 2011 by a limited set of bright travel bags and Christmas keychains in the form of animals dressed in stylish outfits. This year has been rich in various projects: an extravagant collection is being released women's shoes, which takes you to vintage cars shooting out flames. The popularity of the brand is also evidenced by the fact that famous Hollywood actors took part in the men's show of the autumn-winter collection. In 2012, the company was commissioned to develop a uniform for the Italian sailing team for the next Olympic Games.
Some interesting projects was implemented in 2014. In March, you could walk into a Parisian boutique and design the shoes of your dreams. The client himself chose the model, color, material, decor and even the shade of the sole, and his initials were located immediately under the signature of the fashion house. And within a month, joyful customers received their shoes delivered to their homes. The furniture exhibition features several curved sofas in subdued shades of emerald, purple and gold. In the same year, Miuccia Prada left the post of president of the company, but remains the creative director of Prada.
Prada in cinema and on stage
It all started with the creation of a costume for Romeo, whose role in the film “Romeo + Juliet” was played by Leonardo DiCaprio. In 2006, the film “The Devil Wears Prada” was released, and the main character quite often appeared in the brand’s sets. Another significant project was the creation of costumes for the film “The Great Gatsby”. As part of this cooperation, 40 outfits were prepared. Miuccia said that she looked for inspiration not only in the works of Fitzgerald, but also in old collections. Then they were exhibited in a boutique in New York. In 2014, the company received an offer to produce a set of suitcases for the film “The Grand Budapest Hotel.” All models were complemented by drawers in the spirit of the time.
The largest collaborations
These include the following joint projects:
- In 2007, a cell phone was introduced together with LG. The device even received several prestigious awards. A little later, another model with a slider keyboard was released.
- In 2012, artist Vukhram Muratyan created a collection of T-shirts with prints for the brand. They featured clothing, shoes and accessories featured in this year's collection.
- In 2013, a set of 12 items was released to coincide with the opening of the Dover Street Market department store in New York. The main colors were shades of brown, olive and gray.
- For Lamborghini's 50th anniversary, exclusive men's moccasins were released in red, blue and black colors.
- Neiman Marcus designed amazing bags for the brand with portraits of women made in pop art style.
Prada today
Today Prada is a trendsetter for stylish women who want to look expensive and elegant. The company produces clothes, shoes, accessories and even perfume, and all this thanks to the inimitable Miucia Prada. She refused to move production to Asian countries, so as not to lose any quality, as many large firms did. It was under her leadership that Prada became one of the cult brands of the fashion world and gained fans among both ordinary women and celebrities. Paris Hilton, Anne Hathaway, Madonna, Cameron Diaz give their preference to laconic but stylish clothes and accessories.
The family-owned leather goods company, founded by Italian Mario Prada in 1913, grew into a large fashion house in the late 1980s, producing luxury clothing, accessories and perfumes under the management of Mario's granddaughter, Miuccia Prada.
Prada openings
Signora Prada (Ed. - Michua Prada) is never afraid that she will not be “understood” and often goes against fashion trends and common trends. Fashion critics
The first clothing collection released by Prada in 1989 was notable for its non-standard nature. At a time when everyone is wearing bright colors, Miuccia is releasing a collection almost entirely in black, using unconventional materials and finishes: latex is embellished with beads and mirror shards. Miucciu also enjoyed success when she replaced thick leather with lightweight nylon in the production of bags. Subsequently, unusual combinations of materials, together with high-quality technologies and design, became the trademark of the Prada fashion house.
Fashion goes where Miuccia Prada looks. Famous aphorism
Faces of the Prada brand
Prada is one of the most fashion-integrated brands. It's hard to name any famous model, which would not collaborate with Prada in one capacity or another. Among them:
- Lara Stone is the face of Prada Milano Infusion d`Iris perfume.
- Linda Evangelista is the face of the Prada fall-winter 2008-2009 collection.
- Sasha Pivovarova is the face of the Prada Resort 2013 collection.
- Also involved in Prada advertising were Eva Herzigova, Saskia de Brauw, Amber Valletta, Ukrainian model Irina Kravchenko and others.
Not long ago, Prada began an experiment to attract famous actors to its advertising companies, but previously not “familiar” in advertising. Among them are Gary Oldman and Willem Dafoe, Michael Pitt and Adrien Brody, Harvey Keitel and Benicio Del Toro. And French actress Léa Seydoux became the face of the Prada Candy fragrance.
Prada logo and brand name
In memory of the fact that the Prada fashion house began as a company producing suitcases and bags, its logo retains its original appearance - a metal tag from a leather product. The inscription on the Prada Milano 1913 logo contains information about the place, time and name of the creator of the brand.
Popular perfumes Prada
- Prada Eau de Parfum
- Infusion d'Homme
- Infusion d'Iris
- Infusion de Fleur d'Oranger
- Amber
- Intense
- Candy
- Tendre
- Infusion de tubereuse
Buy a bright Prada fragrance in the online store cosmetic.com.ua
Popular cosmetics Prada
Prada Beauty cosmetics are not yet as popular as the brand's perfumes. Prada moisturizers stand out in particular.
- Prada Beauty Shielding Balm SPF 15 / Lip
- Prada Beauty Tendre Body Lotion For Women
Prada founding
The brand's history began in Milan, where in 1913 Mario Prada opened a store selling elegant travel bags. The company was then called Fratelli Prada (“Prada Brothers”). Her know-how was the use of soft walrus leather for the production of accessories. Exclusive material and excellent workmanship attracted the attention of wealthy clients to Fratelli Prada products.
By the late 1970s, demand for luxury python, walrus and crocodile handbags had plummeted. The company was on the verge of ruin. New life The granddaughter of Mario Prada Miuccia, who headed the brand in 1978, inspired the Prada fashion house. In 1989, in addition to the collections leather goods she released her first clothing collection (and now does it regularly). And in 1992, a more democratic line of the Miu Miu brand (diminutive of the name “Miuccia”) appeared.
Prada perfumes are conquering the market
The brand's first fragrances were released in 2000. Their release was limited, and Prada perfumes were then only available in the brand’s boutiques. The beginning of perfume “globalization” was the Prada Eau de Parfum, released in mass quantities in 2004.
The next Prada fragrance launched was Infusion d`Iris. The composition Infusion d`Iris was created by perfumer Daniela Andrieu, based on high-quality natural ingredients: orange, tangerine, iris, cedar and incense. The aroma was refined, clean and fresh. The packaging design was developed personally by Miuccia Prada. The rectangular vintage-style bottle with the brand's signature light green cap is decorated with a metal “label” engraved with the Prada logo. This fragrance will mark the beginning of a new perfume line with the same name - Infusion d`Iris. One of the latest representatives of the series is Infusion d`Iris Eau de Parfum Absolue. It is an oriental variation of the iris theme, arranged with Tunisian neroli, orange blossom and vanilla from the island of Madagascar.
Prada owners
After a series of successful and not so successful mergers and acquisitions, Prada has become an international conglomerate of fashion houses and a direct competitor of the LVMN concern. In 1999-2000, Prada acquired the brands Fendi (then the company was sold to LVMN), Helmut Lang, Jil Sander, Azzedine Alaia. The fashion corporation Prada is headed by Miuccia Prada and her husband Patrizio Bertelli.
Manufacturers Prada
Prada is one of the few companies that have not yet moved their production facilities to Asian countries, partly due to the high cost of the brand's products.
It is probably difficult to find a person who has even a remote understanding of fashion, but has never heard of Prada. The world-famous Fashion House now produces a wide variety of clothing, both women's and men's, shoes, perfumes and accessories. Brand Prada also flaunts on mobile phones companies LG(the LG Prada model could go down in history as the world's first phone with a finger-based interface), on a wristwatch. This name has become firmly entrenched in culture and is periodically mentioned in the media (I think everyone has watched the film “The Devil Wears Prada,” based on the novel of the same name).
It all started with a small leather goods store Fratelli Prada (it. "The Prada Brothers"), which opened in 1913 in Milan (Milan, Italy) - the headquarters are located there to this day Prada S.p.A.. It was founded by brothers Mario and Martino Prada. At first, the basis of the assortment was suitcases and travel bags exported from Great Britain, on which the brand was placed Fratelli Prada. But the store did not sell to everyone - the brothers initially relied on high-quality stylish products, which were not accessible to everyone. The calculation turned out to be correct - quite quickly Fratelli Prada becomes one of the famous brands in the fashion world. By 1970, it came to the USA and Latin America.
However, it is one thing to simply be famous, and another to become a trendsetter. It is unknown what would be now Prada, if not for Miuccia Prada, Mario's granddaughter. She took over the board in 1979. However, she did not carry out the revolution alone, but in alliance with businessman Patrizio Bertelli, whom she met in 1977. The two of them did it Prada what this brand is now. The relationship between Miucia and Patrizio was not limited solely to business - in 1987 they got married.
First of all, Miuchiya expanded its product range by adding leather accessories to clothing. It took quite a long time, because such things do not happen overnight. First clothing collection Prada(and it was developed by Miuchia herself) was introduced in 1988. The public received it with a bang. Thus was born new brand, supplanted Fratelli Prada.
One of the features of the brand Prada is the desire to preserve traditions. Thus, all manufactured products are extremely expensive. When it was necessary to create a line of inexpensive youth clothing, it was decided not to dilute the Prada, and create a new brand - this is how the brand appeared in 1992 Miu Miu .
Today, the brand Prada is a synonym for success and well-being. The brand's signature boutiques can be found in many cities around the world. Many of these stores were designed by famous architects. About success Prada says the fact that it is this fashion brand is the leader in the number of fakes.
